In 2009, more data will be generated by individuals than in the entire history of mankind through 2008. Information overload is more serious than ever. What are the implications for marketing? The world has witnessed two revolutions in the way consumer data has been solicited and collected. And consumers have changed the way they use the web to converse, shop and transact. As a result, people have elevated their expectations for good, healthy customer relationships and exchanges. And this has put pressure on marketers to forge astute, coherent strategies for how they engage people, what data they gather, and how they use it.
Social Data Revolution(s)